Know your audience

MAKE IT HAPPEN

“Start with a reasonable goal, develop a plan, then record your workouts and progress,” says Martin. “If that’s not enough motivation to not skip workouts, find a coach or a training buddy who can help you keep your feet to the fire, and announce your goals to friends, family, and coworkers.” Social media is a good place to declare your running plans, too, whether it’s Facebook, Twitter, dailymile.com, or runnersworld.com (Forums or The Loop). If all else fails, for every mile you run reward yourself with $1 toward a trip or something else you desire. Just don’t confuse consistency with rigidity. It’s okay to skip a run for a legit reason; it’s not okay to repeatedly skip them if your reasons are as thin as an Ethiopian marathoner.

DEGREE OF DIFFICULTY 6

via 2012 Running Resolutions at Runner’s World.

In the march toward defining my New Year’s Resolutions, I was reading this article today. Bob Cooper of RunnersWorld.com does something simple and brilliant that works toward the argument of knowing your audience. After building a case for each resolution and providing starting steps, he includes one other piece of information – a degree of difficulty.

It’s a perfect example of writing with your audience in mind. The folks stopping by RW are looking for a challenge. They hit the road or trail each day looking for something a little more than they found their last time out. Cooper includes no explanation for his designations, but that doesn’t matter.

When we talk about creativity and approaching problems from new angles, it’s often implied that type of thinking needs to be gigantic and disruptive at all times. Cooper manages to be fresh and creative in his writing with the addition of a three words and a number.

Now, how do you teach this kind of thinking?

Things I Know 348 of 365: There’s one list I won’t be unsubscribing from

I love to go running. It’s a way for me to stay centered, to lose the stress of the world around me, and to just be present. I recommend it to everyone, especially if you’re looking for a way to find peace and focus in your life.

– Leo Babauta, The Zen of Running, and 10 Ways to Make It Work for You, zenhabits.net

I’ve been unsubscribing quite a bit this week. In an attempt to cut down on the overflow of e-mails finding their ways to my inbox, I’m unsubscribing. I’m removing the digital plaque.

One list that’s made the keeper list is my daily e-mail from the folks at Runner’s World Magazine.

Called the “Daily Kick in the Butt,” it brings an quotation about running to my inbox each day.

I don’t remember when I signed up for the service, but it feels like years ago.

Most days, lately, I haven’t been running. Being a student again has frazzled most hopes at a regular schedule, and I’ve failed to make it a priority.

Still, each morning, my Kick is one of the first things I read. It’s a reminder that I’m still a runner. It’s a nudge toward being a better one, and it reminds me other people are in the game with me.

This is someone’s job. I imagine it’s not their entire job, but each day, someone sends out an e-mail to thousands of people filled with words of inspiration to be just a little bit better. It’s not a conversation, a friendship, or counseling. It’s just taking a chance that what they do can make a difference in the decisions other people make.

Sounds familiar.